immi ramen is one of the hottest new CPG brands for good reason: it's delicious, healthy, and shines on the shelf. And when you're building an ultra-loyal following like immi, every first impression counts. This is why securing as many off-shelf placements in stores as possible has always been a top priority for the immi sales team.
The immi team originally trialed Treater with the primary goal of solving voids and ensuring that Whole Foods and Sprouts stores stayed in-stock through for a buzzy October promo.
It was a success. Both promos set new sales records for the company as Treater tirelessly worked with hundreds of store teams to ensure they always had the right information (e.g. an overview of the top-performing immi SKUs from previous promos) to stock up properly.
And part of the exceptional sales performance came from the fact that, in conversations with the best performing immi stores, Treater began mentioning that extra off-shelf placements could help them capitalize on their extremely high-velocity immi SKUs — and the stores agreed. Suddenly, store teams sharing photos of new placements they set up for immi, all while repeating the benefits of leaning into a top-performing SKU at just the right time.
The aha moment happened when we saw store managers start to give us secondary displays because they appreciated our extra communication and effort to help their stores earn more.
Securing extra placements was a new use-case for Treater's solution that ended up being a consistent value drive for immi. Now, every single month, Treater is utilizing even more personalized, data-driven proposals to work with stores on setting up extra shippers for immi. All while automatically sending shipper requests from stores to immi's operations team, establishing a hassle-free workflow that drives more placements for immi every month.
It didn't stop there. The more Treater interacted with stores for immi, the more stores had ideas and requests to drive more unit sales: sending merch, coupons, and samples that store teams suggested they use to amplify sales. All of these requests were automatically managed by Treater translated into an easy format for immi's operations team to process each day. This way, immi could continue their sales acceleration, all without ever sucking up their team's valuable team. Suddenly, instant store-level support was a whole lot more feasible.
In a very similar vein, every CPG brand that has run sampling activations in grocery stores knows the sinking feeling of seeing only a few products on the shelf before a demo — and realizing that there simply isn't enough sellable product in-stock to make the demo worth it. immi was no exception, and so Treater got to work collaborating with stores on demo prep just as well as the platform handled promotions and secondary placements. For each store that Treater confirmed would be fully in-stock before a demo, immi's field sales team had another win under their belt.
