Our Team

We're a group of retail experts and engineers who are passionate about the next frontier of retail execution.

Britt O'Daly

I worked in consumer goods as the Chief of Staff at Cometeer, the flash-frozen coffee, where I saw firsthand the challenges of retail execution. Previously, I worked at McKinsey, was Editor in Chief of the Yale Daily News, and wrote as a business reporter for the Wall Street Journal, Bloomberg News, New York Times, and The Information.

Ayaz Hafiz

I fall more and more in love with CPG brands and retail every day. Prior to Treater, I worked in finance, on programming language compilers, and the infrastructure startup RWX. When I'm not thinking about retail execution, you can find me bouldering, trying to mix sets, or biking.

Will Florentino

I'm thrilled to combine my passions and skills at Treater as we drive innovation in our industry. I previously worked in consumer goods as a Coffee Sales Associate at Cometeer. I am a graduate in Linguistic from NYU. Over my career, I've developed a passion for sales and all that comes with it: relationship building, customer success, creative problem-solving, and so much more.

Sayd Agzamkhodjaev

Engineer with background in AI startups, passionate about building products that solve real problems. Driven by curiosity, thoughtful design, and continuous learning. Teaching LLMs to do what I do, with ebullience.